NOTES ON EXPERIENCE
From the Doblin Group Zounds Project:
The Anatomy of Compelling Experiences
Great experiences seem to flow alike, consisting of three major stages and two transitions:
Distinguishing Characteristics: Six attributes
Likewise there emerged some patterns in the ways people described these experiences:
Using This Research
1. Pick an experience, one you think is broken or one you are on the hook to design or one that is important in your life.
2. Gather some empirical evidence about the experience: What do people who are having the experience see, hear, smell, taste, touch? What do people feel, think, know, learn and want? Get some pictures of how it is or how you imagine it. Talk to people about it.
3. Analyze the experiences according to the stages described in part 1. Are there any gaps? Are there areas that are particularly thin or weak? If you had to experience only one phase, e.g., "Entry," would it be enough to make you go "wow"? What would make it work better?
4. Use the attributes in part 2 to evaluate the experience as a whole and also in each of the phases. What elements could you add to the experience to help it achieve the important characteristics?
5. Consider whether this model helped you at all. Which parts? Which parts weren't so helpful? Call us up or email us and let us know.
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